Social media opened doors I never dreamed of.

I started out as a solo brand owner—just me and a clothing line I believed in. Using social media, I scaled that brand to over $500K in sales in just two years. That experience gave me firsthand knowledge of what it takes to build something from scratch and get it seen.

Eventually, I wanted more freedom and time with my dog, Grey. So I pivoted. I stepped into the creator space, built Grey’s account into a viral brand of its own, and began using content to create a life on our terms—traveling, storytelling, and working with brands we genuinely love.

Now, with over five years of hands-on experience in the digital space, I’ve worked with top-tier partners like the Super Bowl, Animal Planet, Skechers, Costco and more—both as a creator and a strategist. I don’t just understand how content works from the outside—I’ve lived every side of it.

Whether I’m creating content for brands or helping others build their presence from the ground up, my work is rooted in real experience, connection, and strategy that performs.

These days, Grey and I spend our time chasing adventures on the road or cuddling up at home—living proof that you really can design a life you love.